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Salewa is committed to sustainability and has a history of introducing well thought-out CSR and ecological projects. Environmental protection is an integral part of the overall sustainability strategy of its parent company, the Oberalp Group. Starting July 2019, the company will start shipping 60% of the products purchased via its e-commerce site in a new, personalized grass-paper box – with the hope of reducing its environmental footprint.

Salewa "Grassbox" – sustainable packaging innovation
The new ColomPac® boxes use FSC-certified cardboard from sustainably managed forests in Europe and have a unique interior paper layer that is made of 40% grass from regional sources. The grass that is used in the construction of the box is,

1. Harvested from compensation areas to ensure that animal feed supplies are not affected
2. Water consumption is reduced by 50% compared to corrugated paper
3. During the production of the boxes, CO2 emissions have been reduced by up to 50%.

The eco-friendly packaging is then manufactured by Dinkhauser Kartonagen GmbH in Tirol in their climate-neutral factory, so climate-damaging greenhouse gases are avoided and the new packaging has a zero-carbon footprint. Additionally, in order to get the boxes to their final destination, they need to travel just 56 miles to the Salewa headquearters.

The manufacturing technique produces a genuine natural material that is 100% recyclable. Salewa prints the boxes to ensure appropriate presentation of their high-quality products and as a means of informing the consumers about the construction of the box. 

If customers wish to make a return, the "Grassbox" comes with a self-sealing returns seal to enable the customer to reuse the box and avoid sending items back in additional packaging.

“As a company, we have to think long term. As a mountain sports company, we want to introduce every possible measure to support social responsibility and reduce our environmental footprint,” emphasizes Stefan Rainer, General Manager Salewa. “We are confident about the "Grassbox" and are proud to be able to send Salewa products to our customers in natural, sustainable packaging.”

The Salewa "Grassbox" is just one example of a number of projects the Oberalp Group is introducing with its brands Salewa, Dynafit, Pomoca and Wild Country. The South Tirolean family-owned group’s sustainability strategy is ambitious! For additional information about how the Oberalp Group is becoming more sustainable, the Oberalp Sustainability Report of 2018 is available to download at the Social Responsibility section of the website.

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