From the mountains, for the mountains – our TirolWool® Celliant® technology

Over 60% of styles are carried over for multiple seasons

We have been working together with over 70% of our partners for more than five years.


We are committed to sustainable product design. For us, this means: Use of socially and ecologically acceptable materials, the longest possible durability of our products, regional product development, efficient management of product lines and a minimal amount of textile waste.


We want to create progressive, iconic products while continuing to cut down on waste as much possible. Season after season we work with our designers to come up with patterns and colors that ensure that the fabrics are used as efficiently as possible. We also partner up with our sister brands, Dynafit and Wild Country, to use the same materials and conserve resources.

One of our goals as a company is to have a clear design strategy. By doing so, this extends the lifespan of certain products, which allows us to keep them in live over several seasons. Currently, over 60% of our models are carryover. This means long-term planning options, less waste, a more efficient supply chain and a reduced carbon footprint as goods can be delivered by sea instead of air freight.


We live and work in the heart of the Dolomites. It is an alpine cultural space that we want to preserve. But we will only succeed in this if we involve the local community.

For some of our flagship products we use locally produced wool. Take our new technology TirolWool® Celliant® – a blend of Tyrolean wool and the mineralised polyester yarn Celliant® as an example. The technology was developed in collaboration with Tyrolean mountain rescuers. The goal: to refine a raw material from the region that has been tried and tested over generations with a pioneering technology. The fact that we have succeeded in this, fills us with pride. We see this accomplishment not just as a contribution to preserving sheep farming as an alpine tradition in the Alps, but we also know exactly where our wool comes from and how the animals are treated

More information about TirolWool® Celliant® from SALEWA® can be found here

The success story of TirolWool® Celliant® is also an incentive for us to continue our research. We want to find out which locally sourced materials can be used for our purposes. Some examples include hemp and linen fibers.


Stable relationships with our suppliers are important to us. We have been working together with over 70% of them for more than five years. As a company, we are convinced that you can only grow and prosper if you have partners who share the same desires and visions for the future.