From the mountains, for the mountains – our TirolWool® Celliant® technology

Over 60% of styles are carried over for multiple seasons

We have been working together with over 70% of our partners for more than five years.


We are committed to sustainable product design. For us, this means: Use of socially and ecologically acceptable materials, the longest possible durability of our products, regional product development, efficient management of product lines and a minimal amount of textile waste.


We want to create progressive, iconic products. Whilst continually cutting waste down as far as possible. To ensure that the fabrics are used as efficiently as possible, we work closely with our pattern designers. We also partner up with our sister brands, Dynafit and Wild Country, to use the same materials and conserve resources.

One of our goals is a clear design strategy. This extends the lifespan of certain products over several seasons. Over 60% of our models are kept for several collections for example. This means long-term planning options, less waste, a more efficient supply chain and a reduced carbon footprint as goods can be delivered by sea instead of air freight.


We live and work in the heart of the Dolomites. It is an alpine cultural space that we want to preserve. But we will only succeed in this if we involve the local community.

For some of our flagship products we use locally produced wool. Take our new technology TirolWool® Celliant® – a blend of Tyrolean wool and the mineralised polyester yarn Celliant® as an example. The technology was developed in collaboration with Tyrolean mountain rescuers. The goal: to refine a raw material from the region that has been tried and tested over generations with a pioneering technology. The fact that we have succeeded in this, fills us with pride. Because this is not just a contribution to preserving sheep farming as an alpine tradition in the Alps. We also know exactly where our wool comes from and how the animals are kept.

More information about TirolWool® Celliant® from SALEWA® can be found here

The success story of TirolWool® Celliant® is also an incentive for us to continue our research. We want to find out which locally sourced materials can be used for our purposes. Some examples include hemp and linen fibres.


Stable relationships with our suppliers are important to us. We have been working together with over 70% of them for more than five years. Because we are convinced that, as a company, you can only grow and prosper if you have partners who share the desire to take these steps together and pursue a vision for the future. In other words, partners who cooperate with us in improving working conditions and environmental standards in the production facilities.