PURE MOUNTAIN BLOG

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HUMANS OF THE ALPS

#ATHLETESTORY

You can think of the Alps in many ways: a mountain range, a geographical region, a geological curiosity.

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HEADING BACK

#ATHLETESTORY

Simon Gietl discovered the Karakorum mountains in a book: “Ogre”, written by Thomas Huber. He read it in a hospital bed, after one of his first winter ascents which did not have a perfect outcome.

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WHY NOT?

#ATHLETESTORY

It is early in the morning. The sunshine, which has just popped out above the plateau is beginning to caress the Pale’s tips.

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SINCERELY YOURS

#ATHLETESTORY

When you stand in front of Rastentalfall, at Rein in Taufers, it’s like being at the theatre. Really: you are in a glacial cirque, closed off and symmetrical, in a valley with thirty two peaks above three thousand metres.

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SUSTAINABILITY Athletes EVENTS INSIDE SALEWA AWARDS PRODUCTS ATHLETES STORY
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SALEWA RECEIVES FAIR WEAR FOUNDATION LEADER STATUS

#SUSTAINABILITY

The Fair Wear Foundation, a non-profit organisation, has confirmed that the Oberalp Group is making an outstanding commitment to ensuring fair working conditions at its suppliers.

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TURNING OLD HANGERS INTO NEW DESIGN OBJECTS

#SUSTAINABILITY

Old into new: Salewa, the University of Bolzano’s faculty for design and art and sheltered workshop Trayah in Bruneck, Italy are working together on the project “Turn basic into unique pieces”.

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SALEWA WINS FAIR WEAR FOUNDATION AWARD

#SALEWAAWARDS #SUSTAINABILITY

It is thanks to our close collaboration with Jack Wolfskin and Vaude, that we won the Fair Wear Foundation Best Practice Award.

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Make a good call

#salewaculture #sustainability

“Ö3 Wundertüte” – converting old mobile phones into charity donations.

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Living and working in the heart of the Dolomites

#salewaculture #sustainability

SALEWA is a family-owned, management run business with deep roots in South Tirol.

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SALEWA Garden – solidarity with refugees

#SUSTAINABILITY #SALEWACULTURE

Next to our headquarters in Bolzano is a 3,000 m² plot of land. We decided to turn it into a horticultural nursery where refugees can grow organic fruit and vegetables.

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TIME TO SLOW DOWN

#SUSTAINABILITY #NEWS

The international textile industry is a dedicated follower of fast fashion.