PURE MOUNTAIN BLOG

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HUMANS OF THE ALPS

#ATHLETESTORY

You can think of the Alps in many ways: a mountain range, a geographical region, a geological curiosity.

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HEADING BACK

#ATHLETESTORY

Simon Gietl discovered the Karakorum mountains in a book: “Ogre”, written by Thomas Huber. He read it in a hospital bed, after one of his first winter ascents which did not have a perfect outcome.

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WHY NOT?

#ATHLETESTORY

It is early in the morning. The sunshine, which has just popped out above the plateau is beginning to caress the Pale’s tips.

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SINCERELY YOURS

#ATHLETESTORY

When you stand in front of Rastentalfall, at Rein in Taufers, it’s like being at the theatre. Really: you are in a glacial cirque, closed off and symmetrical, in a valley with thirty two peaks above three thousand metres.

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NORWAY

#SALEWAFACES

I pull on my gloves; wiggling each finger into its warm protective nook. The Norwegian air swirls around me, kicking up snow, trying to persuade my judgment to turn back. My mind keeps me firmly planted though overpowering natures reasoning’s.

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DREAMS AND TIME

#SALEWAFACES #PUREMOUNTAINGIRLS

I come from the seaside and since I was born I have only been involved in water-sports. However, when I was 23 I (re-)discovered the mountains.

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CHILDHOOD DREAMS COME TO LIFE

#SALEWAFACES #NEWS

My brother Bill and I always wanted to open our own route here, because this was probably the first mountain we set foot on as children.

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WHAT WE DO HERE

#PUREMOUNTAINGIRLS

Sometimes great challenges have nothing to do with higher mountains to be climbed, unknown areas to be explored, nothing to do with increasingly extreme sports....

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EVERY YEAR THE SAME

#SALEWAFACES #PUREMOUNTAINGIRLS

By November, you can already feel your fingertips tingling. Restless, I cast a glance over the weather forecast, study the long-term weather prognoses and even consult folklore.

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Living and working in the heart of the Dolomites

#salewaculture #sustainability

SALEWA is a family-owned, management run business with deep roots in South Tirol.

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Make a good call

#salewaculture #sustainability

“Ö3 Wundertüte” – converting old mobile phones into charity donations.

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Let my people go climbing

#SALEWACULTURE

Sfogarsi – let off steam after work, Salewa Style.

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SALEWA Garden – solidarity with refugees

#SUSTAINABILITY #SALEWACULTURE

Next to our headquarters in Bolzano is a 3,000 m² plot of land. We decided to turn it into a horticultural nursery where refugees can grow organic fruit and vegetables.