8/31/10
SALEWA NORTH AMERICA HOSTS EXCLUSIVE MEDIA EVENT AT 2010 OUTDOOR RETAILER SUMMER MARKET
2010 Footwear Collection Makes it’s North American Debut on Waterfall Canyon’s Via FerrataHeld under the beautiful sunny Utah skies, the SALEWA North American team and brand communications firm Denny, ink. Recently teamed up to host an exclusive footwear preview event for select media and retailers attending the 2010 Outdoor Retailer Summer Market in Salt Lake City, Utah. Held for two days prior to the trade show, SALEWA North America hosted 15 journalists and several key retail buyers for two days of product and brand presentations. The event also provided guests with some hands-on experience on the iron adders of Waterfall Canyon’s Via Ferrata in Ogden, UT and the chance to discover the real performance benefits of SALEWA footwear. Editors and writers from publications like The New York Times, Backpacker Magazine, Outside Magazine, Backcountry Magazine, Elevation Outdoors, USA Outdoors, and the Examiner all attended the event and had the chance to learn more about the SALEWA brand and products.
For two days, the guests were surrounded by SALEWA representatives and the alpine heritage the brand represents. When not scaling vertical walls or testing the merits of the 3F technology, guests enjoyed fine italian cuisine and wine, good conversation, and a few spirited games of bocce. Word spread quickly that everyone was having such a great time that even the Mayor of Ogden, UT stopped by to see what all the noise
was about.
All in all, the SALEWA North America Aim Higher Launch Event was a great success and
the residual buzz can still be heard a week later.
For two days, the guests were surrounded by SALEWA representatives and the alpine heritage the brand represents. When not scaling vertical walls or testing the merits of the 3F technology, guests enjoyed fine italian cuisine and wine, good conversation, and a few spirited games of bocce. Word spread quickly that everyone was having such a great time that even the Mayor of Ogden, UT stopped by to see what all the noise
was about.
All in all, the SALEWA North America Aim Higher Launch Event was a great success and
the residual buzz can still be heard a week later.
